Fractional Brand Manager

Each small business has its own unique needs. From partial management to full-time management, my fractional brand management services are designed with one goal in mind: your brand, built by an ex-P&G and LVMH brand manager in 6 weeks, not 6 months.

About Rabeea Hasan

I'm Rabeea, an ex-Fortune 500 brand manager. I bring the same strategy, frameworks and systems that the world's biggest brands use to startup founders and small businesses.
You get brand strategy and management directly from one trusted professional, not a pricey agency or five disconnected freelancers.

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 Services

Each client’s needs are unique. Some require a brand audit, while others want to identify roadblocks for why their business is not growing. Some want a brand identity and a website. Others want ongoing systems and management. I’m based in Dubai but my services are 100% virtual over video call.

  • 6-Week Idea to Launch

    From USD 2950 + VAT (5%)

    ⚡ Define Business Goals

    ⚡ Full Market Research + Brand Audit

    ⚡ 1 hour audit and presentation call

    ⚡ New brand strategy pack including positioning, core messaging, logo, color palette, typography, and core imagery

    ⚡ 6 x one hour consulting calls

    ⚡ Email support for up to 4 months

  • Custom Packages

    By project, fixed-term, or ongoing monthly retainers.

    Let’s create a custom package that makes sense for your unique stage of business.

    Kindly fill the form below to inquire, and I’ll get back to you within 48 hours.

Featured Clients - Startups

Brand identity, website and social for a cloud kitchen operator, from launch to multi-million dollar acquisition.

Express Kitchens - Cloud Kitchens

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Brand identity, business + launch plan, customer acquisition strategy to becoming 2025 Best Pet Grooming Business (UAE Pet Awards).

Doog Mobile Pet Grooming

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What people say about Rabeea

  • Mohammad A. MD

    “I've worked with Rabeea for several years now and it's been a fantastic journey. From our first branding strategy session to our many hours of follow up coaching, she's directed me towards a better online presence. She is incredibly professional and really understands the world's (especially the US) online brand scene. She's easy to work with, thinks critically, and communicates incredibly well.”

  • Izabela J.

    “Working with her is a privilege, as she is a natural leader with a sharp sense of marketing and advertising, always delivering great creative ideas on how to turn challenges into opportunities. I would be more than happy to work with Rabeea in the future and warmly recommend her.”

  • Diana A.

    “I had the privilege of crossing paths with Rabeea and I can confidently say that she is an invaluable asset to those around her. Her extensive experience in brand management shines through in every interaction. I highly recommend connecting with her for her expertise not just limited to the field, but for any complex situation that requires problem solving.”

  • Victor R.

    “Responsive, Innovative, Energetic. Rabeea has a unique vision for the advertising of each brand, and is very creative in her ideas and execution. She will go above and beyond to find solutions for any challenges and make the most of each event and activation. Highly recommend!”

  • Cian M.

    “Working with Rabeea was incredibly valuable. She has a sharp understanding of brand management and FMCG, and helped me reframe my experience in a way that felt both strategic and authentic.”

  • Yasmina A.

    “Rabeea is one of the most motivated and pro-active team member I’ve ever had the pleasure of working with. She is able to solve any challenge that arises and excels in problem solving and communication. She is a born leader! I hope our paths cross again soon.”

  • Amel R.

    “Rabeea is one of the best people on your side if you are heading a Marketing function.
    She has a strong understanding of Brands and is exceptionally talented at leverage insights to create detailed digital and IMC strategies. She is also an amazing person and I warmly recommend her.”

  • Tala M.

    “Rabeea's ability to handle multiple projects was unlike any I’ve seen before and made a dramatic increase in the productivity of our team when we worked together. She's very friendly and warm, and always your most organised team mate. It has been a pleasure working with her.”

My services are perfect for you, if:

🧠 You lack a clear brand identity or strategy that integrates with your business objectives.

🧭 You crave building a recognizable brand for your business, but struggle to find the time and knowledge to set it up and get going.

🎯 You’re unsure why your current brand and messaging is not converting to sales.

🗂️ You struggle with internal disorganization and are seeking brand management systems.

🏆 You want professional brand building training for you or your team on Frameworks, KPIs, SOPs and workflows used by Fortune 500 companies to level up your business.

Frequently Asked Questions

  • The 6 Week Idea-To-Launch Package starts from USD 2950. Retainers start from USD 2000 per month.
    You’ll get an exact quote based on your scope.

  • An idea-to-launch engagement is typically 4–6 weeks. Turnaround timings are based on scope + your needs.

  • I lead the strategy and the visual direction, and deliver brand guidelines. For heavy production I collaborate with trusted designers. You get one clear brief, so nothing is ever lost in translation.

  • Not at all. I work with clients worldwide, fully remotely, over video.

  • A freelancer makes what you ask for. An agency adds layers, juniors and overhead.
    With me, you get a senior strategist who ran this inside global brands - direct, fast, and far less than agency cost.

  • Start with an Hourly Zoom Call. It’s built exactly for that.
    Book here: www.calendly.com/rabeeahasan

Still have questions? No problem. You can fill out the inquiry form below, or e-mail me at hi@rabeeahasan.com

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